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Thursday, November 22, 2012


Scanning my Facebook Wall, I am seeing tons of posts about Thanksgiving, which is not at all surprising, since it is that time of the year, for the USA. Can I repeat that, for the USA.

Count us in?
(Courtesy of

Which is why I was stunned to pass by a local restaurant that was celebrating the patently American holiday. I'm also receiving many offers online and through my email that American style turkey is being sold, available in time for the "holidays".

I had to check to see if I was still in the Philippines. I don't get it: why the need to ingratiate ourselves into a holiday for the USA?

I know, I know. There's nothing wrong with being thankful. Heck, I'm thankful everyday, for so many things, I can't even begin listing them all here lest I bore you into a comatose position. But it's the fact that those who do it here time it exactly when America celebrates it. So, obviously, there is this attempt to include ourselves in their holiday.

Do most Filipinos even know the term 'Plymouth'? More importantly, do we care? Or is this just another attempt by marketers to squeeze every last inch of holiday moolah from consumers, whether or not we know what it is we're celebrating?

See, our grasp on our "national identity" is tenuous, at best. We've all learned from our Social Studies classes how many times we've been colonized, to the point that we always seem to be the odd man out in Asia, so different from our neighbors. Long after all our colonizers have left, here we are, pining to place roasted turkey on our table, come November, when a majority of us would never know a Pilgrim if one passed right by us.

And before you start commenting, "there he goes again, yammering on about something insignificant, something most people won't care about" I know one sector that will rejoice at the point of this post, proving that they have made the right decision, they are doing the right thing, in a country with a psyche and predisposition like ours:

Manufacturers of skin whitening products.

1 comment:

  1. and for that, i am so suddenly craving for turkey with all the trimmings and sidings! :P